Dark Patterns in Food Mobile Applications

Dark patterns are interface design strategies that manipulate users into making decisions that benefit the company rather than the user. These patterns reduce transparency and limit users’ ability to make informed choices. Two common examples are hidden costs and difficult subscription cancellation.

Example 1: Hidden Delivery Fees

Many food delivery applications such as Foodpanda display food prices when users browse restaurant menus, but additional costs such as delivery fees, service fees, or small-order fees only appear at the final checkout stage.

This design is considered a dark pattern known as Hidden Costs. Users may spend time browsing menus and selecting items while believing the total price is lower than it actually is. When the additional charges appear at checkout, users may still proceed with the order because they have already invested time in the process.

A more ethical design would clearly display all expected costs earlier in the ordering process. For example, the app could show an estimated total price or clearly list delivery and service fees when users first view the restaurant.

Example 2: Difficult Subscription Cancellation

Some applications make it easy for users to subscribe to premium services but difficult to cancel them. This pattern is often referred to as the Roach Motel pattern.

For instance, users may subscribe to a premium membership with one click, but cancelling it requires navigating through several settings pages or contacting customer support.

This approach is manipulative because it relies on user frustration or forgetfulness to keep subscriptions active.

A better design would provide a clear and simple cancellation option directly on the subscription page. This ensures transparency and respects user control.